why the friday

interior architecture + product design

asphaltgold Addition shopdesign
Darmstadt, 2017

Following the opening of the new asphaltgold shop, „AGC“, the whole clothes collection was moved to the location on Ludwigsplatz. As a result, the fitting room and the clothes racks were no longer needed at the first shop on Friedensplatz. Why the friday re-designed this part of the shop for the new usage: the design comprises a new presentation wall for sneakers using the existing wooden rear wall and new seating furniture that matches the shop’s color and design. The former fitting room was re-imagined as an eye-catching showcase that connects both shops by displaying new looks sold at AGC.