why the friday

interior architecture + product design

Grohe´s booth Trade fair design
Darmstadt, 2019

From now on you will see Darmstadt´s Grohe Brewery at trade shows and events with their new flexible trade fair concept. Following the design of the sales display for the six-packs we developed a multi-piece design which can be customized for special occasions. The bar counter, which is made of three parts, can be moved on wheels and the also three-parted back wall can be built up appropriately. Small booth, big booth, or as a corner solution - everything is possible. They can draw fresh beer, and present or give away beer in bottles. The slitted center wall can be equipped with special attachments for presentation. The spatial connection between the counter elements and the back walls as well as the top of the bar focus the brewery’s CI colors.